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The 1-Minute Rule: Why Manual Follow-Up is Killing Your Commissions

I remember my first year in real estate. I had a binder full of leads from a weekend open house in Oakland County. I told myself I’d call them all on Monday. Monday turned into Tuesday. By Wednesday, half of them had already signed with another agent. It was a brutal lesson: in real estate, time doesn't just kill deals—it kills careers.

Today, the margin for error is even smaller. Studies show that if you don't engage a lead within 60 seconds, your chance of closing them drops by 80%. But how can a single agent be glued to their phone 24/7? That’s where the game changes...

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